Kendall Jenner has been named the new face of the Beverly Center’s Fashion’s Night Out campaign. The Wilhelmina model was photographed by Moshe and Eddie Brakha in an over-sized shoebox while wearing an orange Georges Chakra haute couture dress with Giuseppe Zanotti stiletto heels for the campaign.
The sixteen- year old will appear on billboards, in print advertisements and across several social media platforms leading up to the fourth annual extravaganza, which will take place in New York City on September 6, 2012.
”Each year we raise the bar to support Fashion’s Night Out, this unique and artistic campaign reflects our diverse offering of luxury brands which mirrors the vibrant youthful direction of the Beverly Center customer.” says Susan Vance, director of marketing for the Beverly Center to Examiner.com
Fashion’s Night out is a global initiative that aims to boost consumer confidence and the economy. This year’s event will feature celeb guests, designer appearances, fashion shows and more.
Kendall graced her first catwalk in 2011 and has hosted numerous Fashion Week parties already. She is half sister to Kim, Khloe and Kourtney Kardashian which means she was born into the entertainment industry, like it or not. Do you think Kendall should be working in the industry at the age of sixteen? Does momager, Kris Jenner, push her and all of her sisters too hard for the sake of money and fame? Should she be the face of this campaign? Tell us what you think in the comments below!