Bongo announced today actress/singer Lucy Hale, star of ABC Family’s Pretty Little Liars will be featured in its spring 2013 marketing campaign. Hale, continuing her association with Bongo, previously co-starred with Ashley Benson in the junior brand’s 2012 campaign.
This season, Bongo has teamed up with iconic fashion photographer Terry Richardson to shoot the campaign. The creative reflects Richardson’s signature style as Hale poses with fun and playful props including an oversized phone, a bubble machine, a fishbowl and a hula-hoop.
Lucy Hale commented, “I was incredibly excited about the Bongo photo shoot. It was my first time working with Terry Richardson, which is a huge deal for me. We used some pretty crazy and interesting props on set, which makes the whole experience a lot more fun!”
The national campaign will debut this March in fashion, lifestyle and entertainment magazines. Bongo is available exclusively available at Sears and Kmart.
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