Madonna and her daughter Lola Lourdes have announced the new global face of of their junior lifestyle brand, Material Girl and they have chosen British singer and actress Rita Ora.
Rita Ora, an internationally renowned singer and protégé of Jay-Z, will star in the brand’s global marketing campaign. The Fall 2013 advertising campaign will be unveiled in July.
Madonna and Lola, commented, “Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!”
Contrary to previous reports, Madonna and Rita met for the first time on Saturday, June 1st at the “Sound For Change” concert at London’s Twickenham Stadium.
The Material Girl brand is available exclusively at Macy’s in the United States, The Bay in Canada, in Europe and Australia.